Case Study
Parenteral Drug Association (PDA)
Focused B2B digital advertising campaign ads
RESULTS:
Enhanced brand awareness and visibility within the pharmaceutical community, fostering greater recognition of PDA’s commitment to advancing pharmaceutical manufacturing and regulatory science
About
The Parenteral Drug Association (PDA) is the premier global organization dedicated to providing science, technology, and regulatory information essential for the pharmaceutical community. Founded in 1946 as a nonprofit, PDA aims to create awareness and promote understanding of critical issues affecting pharma manufacturing. With a commitment to delivering high-quality education and practical technical information, PDA empowers its members to advance pharmaceutical manufacturing science and regulations for the benefit of patients worldwide.
Problem
As part of its mission to support the pharmaceutical community, PDA organized the Annual PDA Aseptic Manufacturing Excellence Conference 2024 in Melbourne, Australia. The target audience for this event included a diverse array of professionals such as auditors, biotech managers, quality assurance managers, microbiologists, regulators, and more. While the conference aimed to enhance brand awareness, there was a pressing need to increase ticket sales to ensure a successful event attendance.
Solution
To meet the goals of increasing ticket purchases and enhancing brand visibility, we devised a focused B2B digital advertising campaign utilizing Google Ads and LinkedIn Ads:
Google Ads Strategy: We launched a Performance Max (P-MAX) and Display Ads campaign specifically targeting health event-related queries. This approach allowed us to reach potential attendees actively searching for relevant information, driving traffic to the event sign-up page.
LinkedIn Ads Campaign: We employed LinkedIn Ads with precise targeting options, focusing on job titles and industries relevant to the conference audience. By leveraging LinkedIn's professional network, we effectively engaged decision-makers and influencers within the pharmaceutical industry.
This strategic digital advertising campaign not only secured the necessary ticket sales for the conference but also strengthened PDA’s presence as a leader in the pharmaceutical community, ultimately advancing their mission to support industry professionals & improve patient outcomes.
Solution
To meet the goals of increasing ticket purchases and enhancing brand visibility, we devised a focused B2B digital advertising campaign utilizing Google Ads and LinkedIn Ads:
Google Ads Strategy: We launched a Performance Max (P-MAX) and Display Ads campaign specifically targeting health event-related queries. This approach allowed us to reach potential attendees actively searching for relevant information, driving traffic to the event sign-up page.
LinkedIn Ads Campaign: We employed LinkedIn Ads with precise targeting options, focusing on job titles and industries relevant to the conference audience. By leveraging LinkedIn's professional network, we effectively engaged decision-makers and influencers within the pharmaceutical industry.
This strategic digital advertising campaign not only secured the necessary ticket sales for the conference but also strengthened PDA’s presence as a leader in the pharmaceutical community, ultimately advancing their mission to support industry professionals & improve patient outcomes.
RESULT
Enhanced brand awareness and visibility within the pharmaceutical community, fostering greater recognition of PDA’s commitment to advancing pharmaceutical manufacturing and regulatory science
