Case Study
UNIQLO
Campaign Strategy with Ads to boost growth
RESULTS:
Increase achieved in average order value, showcasing the effectiveness of the targeted campaigns in encouraging larger purchases
0
%
ROAS improved reflecting a more efficient allocation of advertising spend and enhanced overall campaign effectiveness
0
%
About
UNIQLO Co., Ltd. is a globally recognized Japanese casual wear designer and retailer, renowned for its commitment to providing high-quality, functional clothing. With a focus on simplicity, quality, and innovation, UNIQLO offers a wide range of apparel for men, women, and children, appealing to customers around the world.
Problem
As UNIQLO sought to enhance its advertising performance in Indonesia, they faced challenges related to Google Ads. Their objectives included improving Return on Ad Spend (ROAS), reducing cost per session, and increasing average order value (AOV). To achieve their growth targets in the competitive retail market, UNIQLO recognized the need for a comprehensive overhaul of their Google Ads strategy.
Solution
To address these challenges, we revamped UNIQLO's Google Ads campaigns, implementing a structured multi-faceted approach that included:
• Consideration Campaign:
Launched campaigns specifically focused on product categories such as flannels and bralettes (bratops). This aimed to raise awareness and consideration among potential customers for these key items.
• Sales Campaign:
Created targeted campaigns to highlight specific product lines that the company wanted to boost. This ensured that ads featured priority products and aligned with UNIQLO's overall marketing strategy.
• Performance Max (P-MAX) Campaign:
Developed a P-MAX campaign encompassing various product lines. Individual asset groups were created for different categories, such as promotional items and kids’ clothing, allowing tailored marketing messages to drive engagement and conversions.
This strategic overhaul of UNIQLO's Google Ads not only solidified their market presence in Indonesia but also established a robust framework for continued growth and success in the competitive fashion retail landscape.
Solution
To address these challenges, we revamped UNIQLO's Google Ads campaigns, implementing a structured multi-faceted approach that included:
• Consideration Campaign:
Launched campaigns specifically focused on product categories such as flannels and bralettes (bratops). This aimed to raise awareness and consideration among potential customers for these key items.
• Sales Campaign:
Created targeted campaigns to highlight specific product lines that the company wanted to boost. This ensured that ads featured priority products and aligned with UNIQLO's overall marketing strategy.
• Performance Max (P-MAX) Campaign:
Developed a P-MAX campaign encompassing various product lines. Individual asset groups were created for different categories, such as promotional items and kids’ clothing, allowing tailored marketing messages to drive engagement and conversions.
This strategic overhaul of UNIQLO's Google Ads not only solidified their market presence in Indonesia but also established a robust framework for continued growth and success in the competitive fashion retail landscape.
RESULT
Increase achieved in average order value, showcasing the effectiveness of the targeted campaigns in encouraging larger purchases
0
%
ROAS improved reflecting a more efficient allocation of advertising spend and enhanced overall campaign effectiveness
0
%
