Case Study
BEANS
Launching comprehensive & personalized Meta Ads
RESULTS:
Enhanced performance through improved static image and UGC campaign strategies, leading to a more engaged audience and higher conversion rates
Overall growth in conversion rates, positively impacting Beans' revenue growth and overall advertising efficiency
About
BEANS is a vibrant online community and e-commerce platform dedicated to celebrating coffee culture. Through their website, BEANS offers consumers a curated selection of premium coffee beans and accessories, aiming to enhance every coffee lover’s experience. However, the company was facing challenges in effectively converting website traffic into purchases, thus hindering its growth potential.
Problem
BEANS struggled to achieve satisfactory conversion rates and Return on Ad Spend (ROAS) from their marketing efforts. Despite having a strong brand presence, they were not seeing enough revenue generated from their advertising investments. To address this pressing issue, they sought the expertise of a Meta Ads specialist to refine their advertising strategy and boost their performance metrics.
Solution
We developed a comprehensive and personalized strategy for Meta Ads tailored specifically to BEANS' needs. This encompassed a full-funnel approach:
Awareness and Engagement: We implemented campaigns focused on newsletter sign-ups to build a robust email marketing list, nurturing potential customers at the top of the funnel.
Conversion Campaigns: Targeted advertisements were designed to promote direct purchases, utilizing data-driven insights to identify and reach the right audience segments.
Retargeting Strategies: We established retargeting campaigns to re-engage previous website visitors who showed interest but did not complete a purchase, encouraging them to return and convert.
Creative Testing: We ran extensive creative testing campaigns, including static images and User-Generated Content (UGC), to determine which formats resonated best with the audience and drove higher engagement rates.
This targeted approach transformed BEANS' advertising performance, allowing them to better connect with their audience and maximize their marketing investment.
Solution
We developed a comprehensive and personalized strategy for Meta Ads tailored specifically to BEANS' needs. This encompassed a full-funnel approach:
Awareness and Engagement: We implemented campaigns focused on newsletter sign-ups to build a robust email marketing list, nurturing potential customers at the top of the funnel.
Conversion Campaigns: Targeted advertisements were designed to promote direct purchases, utilizing data-driven insights to identify and reach the right audience segments.
Retargeting Strategies: We established retargeting campaigns to re-engage previous website visitors who showed interest but did not complete a purchase, encouraging them to return and convert.
Creative Testing: We ran extensive creative testing campaigns, including static images and User-Generated Content (UGC), to determine which formats resonated best with the audience and drove higher engagement rates.
This targeted approach transformed BEANS' advertising performance, allowing them to better connect with their audience and maximize their marketing investment.
RESULT
Enhanced performance through improved static image and UGC campaign strategies, leading to a more engaged audience and higher conversion rates
Overall growth in conversion rates, positively impacting Beans' revenue growth and overall advertising efficiency
