Case Study
Starlethics
Conducting cmprehensive strategies to enhance marketing performance & customer engagement
RESULTS:
Improvement in Cost per Acquisition (CPA), resulting in a more efficient use of their advertising budget
0
%
Increase in Average Order Value (AOV), indicating that customers were purchasing more highly valued items through strategically positioned promotions and offers
0
%
About
Starlethics is a premier activewear brand designed for women who wish to look good, feel confident, and achieve their fitness goals. Known for their durable and stylish workout apparel, Starlethics has established itself as a popular name within the activewear industry. With a commitment to quality and performance, the brand caters to customers around the world while focusing on enhancing the fitness experience for women everywhere.
Problem
Despite their global presence and strong product offerings, Starlethics faced challenges in enhancing eCommerce sales, particularly in the competitive U.S. market. Their advertising efforts on Meta Ads and Google Ads were not yielding desired results. With an average monthly spend of USD 15,000, they struggled with high Cost per Acquisition (CPA) and aimed to improve their overall marketing efficiency—including boosting Average Order Value (AOV).
Solution
To address the challenges facing Starlethics, a multifaceted approach was necessary:
Audience Targeting and Creative Re-Alignment: We re-optimized their audience targeting, ensuring that ads were reaching the most relevant consumers. This involved analyzing customer data to refine target demographics and interests, as well as updating ad creative to resonate with the audience better.
Promotional Strategy Consultation: Beyond digital advertising, we provided insights into potential promotional strategies. This included developing special offers, discounts on bundled products, and creating compelling narratives around fitness and empowerment to enhance emotional engagement with customers.
Integrated Communication Across Channels: We worked on aligning messaging across all marketing channels to ensure a cohesive brand presence. This focused on communicating the value proposition effectively, thereby driving conversions through both ads and organic outreach.
This comprehensive strategy allowed Starlethics to enhance both their marketing performance and customer engagement, positioning them for sustained growth and success in the eCommerce landscape, particularly within the U.S. market.
Solution
To address the challenges facing Starlethics, a multifaceted approach was necessary:
Audience Targeting and Creative Re-Alignment: We re-optimized their audience targeting, ensuring that ads were reaching the most relevant consumers. This involved analyzing customer data to refine target demographics and interests, as well as updating ad creative to resonate with the audience better.
Promotional Strategy Consultation: Beyond digital advertising, we provided insights into potential promotional strategies. This included developing special offers, discounts on bundled products, and creating compelling narratives around fitness and empowerment to enhance emotional engagement with customers.
Integrated Communication Across Channels: We worked on aligning messaging across all marketing channels to ensure a cohesive brand presence. This focused on communicating the value proposition effectively, thereby driving conversions through both ads and organic outreach.
This comprehensive strategy allowed Starlethics to enhance both their marketing performance and customer engagement, positioning them for sustained growth and success in the eCommerce landscape, particularly within the U.S. market.
RESULT
Improvement in Cost per Acquisition (CPA), resulting in a more efficient use of their advertising budget
0
%
Increase in Average Order Value (AOV), indicating that customers were purchasing more highly valued items through strategically positioned promotions and offers
0
%
