Case Study
Bow & Stern
Multi-branch digital advertising strategy
RESULTS:
CPM achieved on Meta Ads—hyper-efficient reach at scale
Drove monthly booking clicks through Google and Meta
Monthly calls generated directly from ads to the restaurants
About
Bow & Stern is a Canadian seafood restaurant known for its elevated coastal menu and relaxed, upscale ambiance. With multiple locations, the brand continues to grow while keeping each branch rooted in its local community.
Problem
As Bow & Stern prepared to launch a new restaurant location, they needed to:
- Build awareness for the new branch, and
- Maintain visibility and bookings across their two existing locations.
The challenge was to grow without cannibalizing attention or spreading resources too thin—especially in a competitive, local-driven F&B landscape.
Solution
Arbi Click designed and executed a multi-branch digital advertising strategy, including:
1. Targeted Meta Ads with localized storytelling for each branch
2. A structured Google Ads campaign, optimized for high-intent keywords and location-specific search behaviors
3. Clear funnel goals: awareness → bookings → calls
4. The campaigns were tailored to create both brand consistency and local nuance, ensuring each branch felt individually relevant yet part of a larger, trusted name.
Solution
Arbi Click designed and executed a multi-branch digital advertising strategy, including:
1. Targeted Meta Ads with localized storytelling for each branch
2. A structured Google Ads campaign, optimized for high-intent keywords and location-specific search behaviors
3. Clear funnel goals: awareness → bookings → calls
4. The campaigns were tailored to create both brand consistency and local nuance, ensuring each branch felt individually relevant yet part of a larger, trusted name.
