Case Study
Haribo
A whole year Meta strategic planning to boost seasonal campaign
RESULTS:
Impressions delivered annually with CPM under $1
Consistently gained new followers/month across Meta platforms
Achieved an average engagement rate, exceeding CPG industry benchmarks
About
HARIBO is one of the world’s most iconic candy brands, delighting generations with its colorful gummy treats. In Canada, HARIBO aimed to deepen its presence by growing a loyal digital community—not just during seasonal peaks, but throughout the year.
Problem
HARIBO Canada was experiencing low impression volume outside seasonal campaigns and sought to:
- Increase Meta engagement
- Grow social followers consistently
- Build a sustainable always-on strategy that didn’t rely solely on giveaways or holiday promos
- They needed a more strategic, full-funnel approach to drive awareness, engagement, and community retention across Facebook and Instagram.
Solution
Arbi Click developed and deployed a year-round Meta strategy that combined:
- Influencer collaborations to create relatable, lifestyle-aligned content
- Seasonal giveaways to spike reach while nurturing long-term engagement
- Full-funnel Meta campaigns with creative tailored for brand building, interaction, and conversion
- This integrated approach ensured the brand stayed relevant every month, not just during seasonal moments.
Solution
Arbi Click developed and deployed a year-round Meta strategy that combined:
- Influencer collaborations to create relatable, lifestyle-aligned content
- Seasonal giveaways to spike reach while nurturing long-term engagement
- Full-funnel Meta campaigns with creative tailored for brand building, interaction, and conversion
- This integrated approach ensured the brand stayed relevant every month, not just during seasonal moments.
