Case Study
Oh My!
Print Solutions
Clean-up strategy surrounding ads campaign
RESULTS:
Qualified leads consistently delivered per month
Achieved for increasing high-quality lead volume
Completely eliminated spam inquiries through optimisation alone
About
Oh My Print Solutions is an international large-format printing company offering high-quality custom products—from flags and banners to trade show displays—serving clients across North America, Europe, and Asia.
Problem
Despite strong demand, the company was plagued by low-quality and spam leads, which:
1. Wasted ad spend
2. Overloaded the sales team with unqualified inquiries
3. Made it difficult to focus on purchase-ready customers
4. They needed a cleaner, tighter funnel—without relying on expensive third-party lead filtering tools.
Solution
Arbi Click stepped in with a back-end media buying team, one of whom had previously lived in the San Juan area and had first-hand knowledge of the local landscape. Combined with our team’s experience in recreational industries like scuba diving, water sports, and outdoor tourism, we were able to provide nuanced, high-performing ad strategies with minimal onboarding time.
Solution
Arbi Click executed a performance clean-up strategy, including:
1. Keyword refinement to eliminate vague or misleading search triggers
2. Ad copy rewriting to clearly qualify users before they clicked
3. Campaign restructuring to focus spend on high-converting products while filtering out low-value traffic
4. All done natively within Google Ads, with no external filters or tools
RESULT
Qualified leads consistently delivered per month
Achieved for increasing high-quality lead volume
Completely eliminated spam inquiries through optimisation alone
