Case Study
Paired Club
Focus in growth in subscription through campaigns
RESULTS:
Averaged new subscription sign-ups per month
Established a scalable paid media funnel built around recurring revenue
Improved messaging clarity and audience targeting for long-term brand growth
About
Paired is a curated wine and spirits brand offering high-quality bottles handpicked for modern drinkers. While they had success with single-bottle purchases, their core business goal was to grow recurring revenue through subscriptions.
Problem
Although traffic and one-time sales were healthy, most customers stopped at a single purchase. Without a strong subscription base, the brand struggled to:
- Build predictable monthly revenue
- Improve customer lifetime value (LTV)
- Justify higher acquisition costs for long-term growth
Solution
Arbi Click focused on subscription-first growth by:
1. Launching Google Search campaigns specifically promoting the subscription model
2. Running A/B tests on ad messaging, highlighting convenience, exclusivity, and member perks
3. Optimising the landing page to reduce friction and improve conversion rates for subscriptions
Solution
Arbi Click focused on subscription-first growth by:
1. Launching Google Search campaigns specifically promoting the subscription model
2. Running A/B tests on ad messaging, highlighting convenience, exclusivity, and member perks
3. Optimising the landing page to reduce friction and improve conversion rates for subscriptions
RESULT
Averaged new subscription sign-ups per month
Established a scalable paid media funnel built around recurring revenue
Improved messaging clarity and audience targeting for long-term brand growth
