Case Study
Showcase Landscaping
Implemented a performance-maximizing campaign structure
RESULTS:
Increase in qualified leads
Improved ad relevance & keyword targeting, leading to lower CPCs
Enhanced tracking accuracy, enabling smarter decision-making
Maintained consistent lead quality, keeping the sales team productive and focused
About
Showcase Landscaping is a full-service landscaping company known for high-quality residential design, build, and maintenance services. With a reputation for excellence, they needed their digital advertising efforts to match their on-the-ground execution.
Problem
Despite investing in Google Ads, the company struggled with:
1. Inconsistent ad performance
2. Lack of clarity around which services or keywords drove the most valuable leads
3. Difficulty scaling without compromising lead quality or increasing costs unnecessarily
4. They needed a more structured, insight-led approach to support long-term growth.
Solution
Arbi Click implemented a performance-maximizing campaign structure, including:
1. Performance Max (PMAX) campaigns to capture broad, high-intent traffic
2. Service-specific Search campaigns targeting core offerings like lawn maintenance, hardscaping, and irrigation
3. Remarketing campaigns to stay top-of-mind and close the loop
4. Ongoing optimization and data analysis to improve targeting and budget efficiency
Solution
Arbi Click implemented a performance-maximizing campaign structure, including:
1. Performance Max (PMAX) campaigns to capture broad, high-intent traffic
2. Service-specific Search campaigns targeting core offerings like lawn maintenance, hardscaping, and irrigation
3. Remarketing campaigns to stay top-of-mind and close the loop
4. Ongoing optimization and data analysis to improve targeting and budget efficiency
RESULT
Increase in qualified leads
Improved ad relevance & keyword targeting, leading to lower CPCs
Enhanced tracking accuracy, enabling smarter decision-making
Maintained consistent lead quality, keeping the sales team productive and focused
