Case Study
Tupperware Europe (EU)
Reviving a Legacy Brand for the Next Generation
Full-Funnel Meta Ads Strategy Across France, Italy & Germany
RESULTS:
Improvement in cost reduction per purchase from EUR 78 to EUR 19.84
Strong engagement from younger audiences, improving long-term brand viability
Efficient funnel flow from awareness to purchase across three core markets
About
Tupperware EU is the European arm of one of the world’s most iconic home and kitchenware brands. Known for durability and innovation, Tupperware is now focused on reconnecting with younger audiences and expanding its online presence across key European markets.
Problem
Despite its strong heritage, Tupperware faced difficulty acquiring new online sales. Key challenges included:
- A core audience aged 35+, limiting scalability to younger demographics
- High cost per purchase (EUR 78), far above sustainable levels
- Expansion pressures in competitive markets like France, Italy, and Germany
They needed a strategy that modernized their brand perception without alienating their existing customer base.
Solution
Arbi Click built a full-funnel Meta Ads campaign structured to attract, educate, convert, and retarget users effectively:
1. Awareness Campaign
- Targeted younger demographics with short-form video content
- Focused on durability and style, repositioning Tupperware as relevant for modern lifestyles
2. Traffic Campaign
- Directed interested users to explore product lines and stories on the website
- Optimised for engagement depth and product discovery
3. Bottom-of-Funnel Campaign
- Used promotions and bundle offers to drive immediate conversions
- Focused on high-intent audiences who previously engaged
4. Retargeting (Catalogue Campaigns)
- Dynamically displayed curated product selections based on user interest and behavior
- Reinforced purchase intent with timely, personalized offers
Solution
Arbi Click built a full-funnel Meta Ads campaign structured to attract, educate, convert, and retarget users effectively:
1. Awareness Campaign
- Targeted younger demographics with short-form video content
- Focused on durability and style, repositioning Tupperware as relevant for modern lifestyles
2. Traffic Campaign
- Directed interested users to explore product lines and stories on the website
- Optimised for engagement depth and product discovery
3. Bottom-of-Funnel Campaign
- Used promotions and bundle offers to drive immediate conversions
- Focused on high-intent audiences who previously engaged
4. Retargeting (Catalogue Campaigns)
- Dynamically displayed curated product selections based on user interest and behavior
- Reinforced purchase intent with timely, personalized offers
RESULT
Improvement in cost reduction per purchase from EUR 78 to EUR 19.84
Strong engagement from younger audiences, improving long-term brand viability
Efficient funnel flow from awareness to purchase across three core markets
