Case Study
Amuerte Coca Gin
Meta Ads strategy restructuring and optimizing
RESULTS:
ROAS improved after just three months of implementing the new campaign strategy, demonstrating a significant boost in advertising effectiveness.
0
%
Notable increases in sales were particularly pronounced in Belgium and Italy, where tailored campaigns achieved substantial engagement and conversion rates.
About
Amuerte is a premium gin brand that specializes in crafting high-quality spirits, with a focus on the European market. Known for their unique flavors and striking packaging, Amuerte seeks to elevate the gin experience and cater to discerning consumers across various countries. However, the company faced challenges in enhancing their online e-commerce sales for their diverse product lines.
Problem
Amuerte needed to improve its online sales performance as the competition in the premium spirits market intensified. Although they were executing Meta Ads campaigns, these efforts were not yielding the desired results, and online sales remained stagnant. To address this issue, Amuerte recognized the necessity for a refined advertising strategy to boost engagement and conversions.
Solution
We restructured and optimized Amuerte's Meta Ads strategy, implementing a geo-focused campaign tailored specifically for different countries within Europe. Key elements of the solution included:
Localized Campaigns: We created campaigns that were specifically designed for target countries. For example, ads aimed at Italian consumers utilized the Italian language and culturally relevant imagery to enhance resonance and relatability.
Country-Specific Creative: Ads were developed with unique creative elements tailored to the preferences and tastes of each target market, ensuring higher engagement and connection with the audience.
Continuous Optimization: Regular monitoring and adjustment of campaign performance allowed us to fine-tune strategies and further enhance targeting across various regions.
Solution
We restructured and optimized Amuerte's Meta Ads strategy, implementing a geo-focused campaign tailored specifically for different countries within Europe. Key elements of the solution included:
Localized Campaigns: We created campaigns that were specifically designed for target countries. For example, ads aimed at Italian consumers utilized the Italian language and culturally relevant imagery to enhance resonance and relatability.
Country-Specific Creative: Ads were developed with unique creative elements tailored to the preferences and tastes of each target market, ensuring higher engagement and connection with the audience.
Continuous Optimization: Regular monitoring and adjustment of campaign performance allowed us to fine-tune strategies and further enhance targeting across various regions.
RESULT
ROAS improved after just three months of implementing the new campaign strategy, demonstrating a significant boost in advertising effectiveness.
0
%
Notable increases in sales were particularly pronounced in Belgium and Italy, where tailored campaigns achieved substantial engagement and conversion rates.
