Case Study
Catalyst VR
Targeting awareness campaign for future growth
RESULTS:
High-quality impressions achieved across the Australian market, significantly enhancing brand visibility and awareness
0
+
Indirectly improved leads generated via their website, showcasing the effectiveness of the awareness campaign in driving interest and engagement with Catalyst VR's offerings
0
%
About
Catalyst VR is a dynamic virtual reality production company based in Australia, specializing in creating immersive and engaging experiences for various sectors, including entertainment, education, and corporate training. As their portfolio of innovative projects continues to grow, they recognized the need to enhance their online presence and establish themselves as a recognized opinion leader in the virtual reality space.
Problem
As Catalyst VR’s portfolio improved, they faced challenges in generating brand awareness and ensuring that potential clients became familiar with who they are and what they offer. Despite their impressive projects, they were not yet widely recognized in the industry and aimed to boost their visibility online.
Solution
To address these challenges, we launched a targeted awareness campaign that encompassed two primary strategies:
Google Display Ads: We crafted visually appealing display ads that highlighted Catalyst VR's portfolio showreels, strategically placed across the Google Display Network to reach a broad audience interested in virtual reality content.
Meta Awareness Campaign: Concurrently, we executed a Meta campaign, focusing on their portfolio and directing potential clients to their home page for more information. This dual approach aimed to maximize exposure and engagement with the targeted market.
This comprehensive awareness initiative successfully positioned Catalyst VR as a recognizable brand in the virtual reality industry, helping pave the way for future growth and leadership.
Solution
To address these challenges, we launched a targeted awareness campaign that encompassed two primary strategies:
Google Display Ads: We crafted visually appealing display ads that highlighted Catalyst VR's portfolio showreels, strategically placed across the Google Display Network to reach a broad audience interested in virtual reality content.
Meta Awareness Campaign: Concurrently, we executed a Meta campaign, focusing on their portfolio and directing potential clients to their home page for more information. This dual approach aimed to maximize exposure and engagement with the targeted market.
This comprehensive awareness initiative successfully positioned Catalyst VR as a recognizable brand in the virtual reality industry, helping pave the way for future growth and leadership.
RESULT
High-quality impressions achieved across the Australian market, significantly enhancing brand visibility and awareness
0
+
Indirectly improved leads generated via their website, showcasing the effectiveness of the awareness campaign in driving interest and engagement with Catalyst VR's offerings
0
%
