Case Study
Cavalassur
Establishing a stronger foothold in the competitive horse insurance market in France and Belgium.
RESULTS:
Cost per lead reduced to EUR 22 within the first month, marking a significant decrease from the previous CPL of EUR 120.
0
%
Identified access to a higher quality audience, as confirmed by feedback from the client, leading to better engagement and interaction with potential customers
About
Cavalassur is a specialized insurance company focusing exclusively on horse insurance, catering to the markets in France and Belgium. With a niche offering tailored to horse owners and enthusiasts, Cavalassur aims to provide comprehensive coverage solutions that fit the unique needs of this passionate community.
Problem
Cavalassur faced significant challenges in lead generation, characterized by a high cost per lead (CPL) that reached EUR 120 for a single lead. Due to the niche nature of their target audience, they struggled to effectively reach and engage potential customers. The generic strategies employed were unsuccessful in addressing the distinct preferences and needs of the horse insurance market in both France and Belgium.
Solution
To tackle the lead generation issue, we undertook a full revamp of Cavalassur's digital advertising initiatives, with a strong focus on Meta Ads. Key steps included:
• Campaign Audit:
We performed a comprehensive audit of their existing campaigns and identified that the targeting strategy was uniform for both France and Belgium, utilizing the same creative assets. This one-size-fits-all approach overlooked the unique characteristics and cultural differences of each market.
• Personalized Targeting & Creative Development:
We developed tailored advertising campaigns for each country and segmented the audience into two distinct age groups: 25-40 and 41-65. Recognizing that these demographics require different messaging and approaches, we crafted unique creatives that resonated better with each group’s interests and concerns.
• Conversion Objective Optimization:
With the same conversion objectives in mind, we executed the revamped campaigns, ensuring that each ad closely aligned with the target audience's preferences.
Through this comprehensive and tailored approach, Cavalassur successfully improved their lead generation efforts, reduced costs, and enhanced the quality of their audience, ultimately establishing a stronger foothold in the competitive horse insurance market in France and Belgium.
Solution
To tackle the lead generation issue, we undertook a full revamp of Cavalassur's digital advertising initiatives, with a strong focus on Meta Ads. Key steps included:
• Campaign Audit:
We performed a comprehensive audit of their existing campaigns and identified that the targeting strategy was uniform for both France and Belgium, utilizing the same creative assets. This one-size-fits-all approach overlooked the unique characteristics and cultural differences of each market.
• Personalized Targeting & Creative Development:
We developed tailored advertising campaigns for each country and segmented the audience into two distinct age groups: 25-40 and 41-65. Recognizing that these demographics require different messaging and approaches, we crafted unique creatives that resonated better with each group’s interests and concerns.
• Conversion Objective Optimization:
With the same conversion objectives in mind, we executed the revamped campaigns, ensuring that each ad closely aligned with the target audience's preferences.
Through this comprehensive and tailored approach, Cavalassur successfully improved their lead generation efforts, reduced costs, and enhanced the quality of their audience, ultimately establishing a stronger foothold in the competitive horse insurance market in France and Belgium.
RESULT
Cost per lead reduced to EUR 22 within the first month, marking a significant decrease from the previous CPL of EUR 120.
0
%
Identified access to a higher quality audience, as confirmed by feedback from the client, leading to better engagement and interaction with potential customers
