Case Study
Clear Ears Perth
A highly targeted campaign focused within Perth
RESULTS:
Improvement in ROAS achieved, reaching a 5.5X ROAS within six months, a significant increase from the previous average of 1.2X
0
%
Helped the brand gain rapid traction in a new, competitive market
About
Clear Ears Perth is a specialized audiology clinic dedicated to providing safe and efficient ear wax removal services. Founded with the mission to eliminate long waits, unnecessary referrals, and outdated methods, Clear Ears Perth stands out as the only clinic in the region specializing in manual ear wax removal using microsuction. This gentle and precise technique offers immediate relief without the need for ear drops or irrigation, positioning the clinic as a leader in ear health care in Perth.
Problem
Despite their specialized offerings, Clear Ears Perth was struggling to acquire leads for their ear cleaning services. With aspirations to expand and open multiple branches across Perth, the lack of leads was a significant barrier to their growth and development strategy. They recognized the need for an effective marketing solution to increase awareness and drive inquiries.
Solution
To address Clear Ears Perth's challenges, we implemented a highly targeted Google Ads campaign focused on specific regions within Perth. Key components of the solution included:
Targeted Campaigns: We launched middle and bottom of funnel conversion campaigns to reach potential new customers while also reassuring returning traffic who had not yet made an inquiry. This included crafting tailored ad copy and targeting specific demographics most likely to require ear wax removal services.
Conversion-Focused Approach: The campaign emphasized clear calls to action and incentivized potential customers to book appointments, while also nurturing leads that had previously engaged with the clinic's website.
Through this focused approach, Clear Ears Perth not only improved their online marketing performance but also positioned themselves for future expansion, establishing a stronger presence in the Perth area.
Solution
To address Clear Ears Perth's challenges, we implemented a highly targeted Google Ads campaign focused on specific regions within Perth. Key components of the solution included:
Targeted Campaigns: We launched middle and bottom of funnel conversion campaigns to reach potential new customers while also reassuring returning traffic who had not yet made an inquiry. This included crafting tailored ad copy and targeting specific demographics most likely to require ear wax removal services.
Conversion-Focused Approach: The campaign emphasized clear calls to action and incentivized potential customers to book appointments, while also nurturing leads that had previously engaged with the clinic's website.
Through this focused approach, Clear Ears Perth not only improved their online marketing performance but also positioned themselves for future expansion, establishing a stronger presence in the Perth area.
RESULT
Improvement in ROAS achieved, reaching a 5.5X ROAS within six months, a significant increase from the previous average of 1.2X
0
%
Helped the brand gain rapid traction in a new, competitive market
