Easy 5 Essential SEO Strategies for Ecommerce Marketing Websites
In today’s competitive ecommerce landscape, having strong SEO strategies are crucial for ensuring your website can be easily found amidst other similar websites.
As an experienced Ecommerce Digital Marketing Agency, Arbi Click understands the challenges faced by emerging online businesses such as yours and we’re here to show you the way.
If you’re not familiar with the concept of SEO yet, it is short for “Search Engine Optimization”. Basically making your website appear on the top of search results and ensures you’re having an upper hand against your competitors’ websites. Because well, no one looked past the second page right?
To start with, we have compiled a quick checklist of 5 essential SEO strategies. Here’s a quick question: how many do you think you have done?
1. Website Structure and Navigation Optimization
A well-organized website structure is the foundation of effective SEO. At Arbi Click, as a leading Ecommerce Digital Marketing Agency, we recommend creating a logical hierarchy for your product categories and subcategories because it will give search engines an easier time to crawl and index your site.
You can also use descriptive, keyword-rich anchor text for internal links which will be useful to ensure your navigation menu is intuitive and user-friendly. By doing that, you’re not only helping your customers, but also helping the search engines to understand the relationship between different pages, therefore improving your search rank.
Also read: Unleashing the Power of Click Marketing As PPC, CPC, and CTR
2. Keyword Research
What keywords are actually used by your customers to search about your product and services? Based on our experience as an Ecommerce Digital Marketing Agency, we in Arbi Click understand that some keywords that our clients think are not exactly what the customer typed in Google Search.
For example, a customer who needs plumbing service may not necessarily search for ‘Plumbing service near me’, which has high competition and is very broad. If you put yourself in your customer’s shoes, maybe you will search for ‘What cause a leak in my sink?’
And voila! You don’t only make yourself appear on the customer’s top page, you may also face lower competition and increase the curiosity of your potential customer to your website. Additional tips: don’t forget to analyze your competitors’ keywords to identify opportunities and any potential gaps in your keywords.
3. High-Quality and Unique Product Descriptions
Search engines value original and informative contents very highly. It is very crucial to avoid using generic descriptions that are spammed across your pages because search engines will detect your page as a ‘spam’ and lower your rank.
We at Arbi Click highly recommend craft unique, keyword-rich descriptions for each of your product pages that have relevant keywords that are naturally embedded within your text. Remember to optimize your product titles, meta descriptions, and image alt tags as well.
4. Technical SEO Implementation
Technical SEO forms the backbone of your website’s search engine performance. As an Ecommerce Digital Marketing Agency with successful track records with our clients across the world, Arbi Click emphasizes the importance of several technical aspects:
- Ensure your website is mobile-friendly and responsive across all devices.
- Improve your site’s loading speed by optimizing images and leveraging browser caching.
- Implement SSL encryption to secure your site and boost search engine trust.
- Create and submit an XML sitemap to help search engines index your pages more efficiently.
- Use schema markup to provide search engines with more detailed information about your products.
5. High-Quality Backlinks
Backlinks from reputable websites signal to search engines that your content is valuable and trustworthy. Arbi Click, as an expert Ecommerce Digital Marketing Agency, suggests several strategies for building quality backlinks:
- Create informative blog posts or guides related to your products and industry.
- Reach out to influencers or bloggers for product reviews or collaborations.
- Participate in industry forums and discussions, providing valuable insights and linking to relevant pages on your site when appropriate.
- Consider guest posting on reputable industry blogs to showcase your expertise and gain exposure.
Implementing these five essential SEO strategies can significantly improve your new ecommerce website’s visibility and organic traffic. However, SEO is an ongoing process that requires constant monitoring and adjustment.
As your trusted Ecommerce Digital Marketing Agency, Arbi Click offers comprehensive SEO services tailored to your unique business needs. Our team of experts stays up-to-date with the latest SEO trends and algorithm changes to ensure your ecommerce site maintains its competitive edge.
Remember, SEO is just one piece of the digital marketing puzzle. To maximize your online success, consider integrating your SEO efforts with other digital marketing strategies such as pay-per-click advertising, social media marketing, and email campaigns.
Don’t let your new ecommerce website get lost in the vast sea of online competition. Partner with Arbi Click, your dedicated Ecommerce Digital Marketing Agency, and let us help you build a strong foundation for long-term online success.
Contact us today for a free consultation and learning first-hand how we can tailor our SEO strategies to your unique business goals and take your ecommerce venture to new heights.
also read: 5 Reasons You Should Hire a Digital Marketing Agency Now!
