Case Study
Elimin8Hate
Supporting campaign with a strategic video-first media plan
RESULTS:
Video views across Canada
Above industry benchmark - Achieved a 1% click-through rate
Increased website traffic and brand recall across key communities
About
Elimin8Hate (E8) is a Vancouver-based racial equity organization focused on empowering Asian communities across Canada through storytelling, advocacy, and education. Their work addresses discrimination while promoting unity, identity, and visibility in public discourse.
Problem
E8 needed to expand its nationwide presence and reach more Asian Canadians to drive engagement with their advocacy content. The core challenge:
1. Increase awareness beyond their existing base
2. Boost video viewership and platform traffic
3. Keep costs and targeting efficient in a PSA-style campaign environment
Solution
Arbi Click supported the campaign with a strategic video-first media plan that included:
1. Precise audience segmentation based on ethnicity, language, geography, and interest
2. Emotive storytelling through a compelling video asset built for high retention
3. YouTube TrueView in-stream ads to maximize qualified reach and watch-through rates across devices.
Solution
Arbi Click supported the campaign with a strategic video-first media plan that included:
1. Precise audience segmentation based on ethnicity, language, geography, and interest
2. Emotive storytelling through a compelling video asset built for high retention
3. YouTube TrueView in-stream ads to maximize qualified reach and watch-through rates across devices.
RESULT
Video views across Canada
Above industry benchmark - Achieved a 1% click-through rate
Increased website traffic and brand recall across key communities
