Case Study
Esa Unggul University
Marketing campaign to achieve enrollment goals
RESULTS:
Increase in leads generated, greatly surpassing the previous year's performance and driving significant interest in their programs
0
%
Achieved in reduction in cost per lead, demonstrating increased efficiency in their marketing expenditures despite an increased overall budget.
0
%
About
Universitas Esa Unggul (Esa Unggul University) is a prominent private university located in Jakarta, Indonesia. Renowned for its emphasis on intellectuality, creativity, and entrepreneurship, the university aspires to become a world-class institution. Offering a variety of academic programs, both regular on-site and remote, Esa Unggul University aims to attract a diverse student body committed to pursuing excellence in education.
Problem
Despite their ambitious goals to attract prospective students for various courses, Universitas Esa Unggul struggled to meet their enrollment targets last year. The university recognized the need for a more effective marketing strategy to improve visibility and engagement with potential students. With a focus on enhancing enrollment for both regular on-site and remote programs, they sought solutions to significantly boost lead generation.
Solution
To address the challenges faced by Universitas Esa Unggul, we implemented a comprehensive marketing campaign utilizing Google Ads and Meta Ads, supported by an average monthly budget of over $20,000. Key components of our strategy included:
• Optimized Channel Combination:
We carefully analyzed and determined the best combination of Google Ads and Meta Ads to maximize reach and engagement for the target audience.
• Strategic Budget Distribution:
We developed a robust plan for distributing the budget across different courses and sub-courses, ensuring that resources were allocated effectively to the programs with the highest potential for attracting students.
• Creative Testing Maintenance:
Continuous creative testing was maintained to optimize ad performance. By frequently refreshing ad creatives and messaging, we were able to enhance engagement and improve conversion rates across campaigns.
Through this structured approach, Universitas Esa Unggul successfully improved its marketing effectiveness, established a stronger presence in the educational landscape, and advanced toward achieving its enrollment goals.
Solution
To address the challenges faced by Universitas Esa Unggul, we implemented a comprehensive marketing campaign utilizing Google Ads and Meta Ads, supported by an average monthly budget of over $20,000. Key components of our strategy included:
• Optimized Channel Combination:
We carefully analyzed and determined the best combination of Google Ads and Meta Ads to maximize reach and engagement for the target audience.
• Strategic Budget Distribution:
We developed a robust plan for distributing the budget across different courses and sub-courses, ensuring that resources were allocated effectively to the programs with the highest potential for attracting students.
• Creative Testing Maintenance:
Continuous creative testing was maintained to optimize ad performance. By frequently refreshing ad creatives and messaging, we were able to enhance engagement and improve conversion rates across campaigns.
Through this structured approach, Universitas Esa Unggul successfully improved its marketing effectiveness, established a stronger presence in the educational landscape, and advanced toward achieving its enrollment goals.
RESULT
Increase in leads generated, greatly surpassing the previous year's performance and driving significant interest in their programs
0
%
Achieved in reduction in cost per lead, demonstrating increased efficiency in their marketing expenditures despite an increased overall budget.
0
%
