Case Study
FORM Bali
Integrated lead generation and digital marketing
RESULTS:
Overall lead generation and purchase rates increased significantly, positioning FORM Bali for sustainable growth in the competitive wellness market.
ROAS improved massively exceeded after just six months of campaign handling and SEO optimization
0
x
Organic traffic surged within three months, showcasing the effectiveness of the SEO strategy and content creation efforts
0
%
About
FORM Bali is an innovative wellness and lifestyle destination located in Bali, Indonesia. The business focuses on providing a range of services, including fitness classes, wellness retreats, and health-oriented programs designed to enhance the overall well-being of its clients. Despite having a solid offering, FORM Bali was facing challenges in generating new leads and purchases, which hindered their growth.
Problem
FORM Bali struggled to attract new leads and secure purchase amidst a competitive market. Their attempts to launch advertising campaigns themselves across Meta and Google yielded disappointing results, with a Return on Ad Spend (ROAS) dropping to below 50%. Recognizing the need for a more effective strategy, they sought professional help to revamp their digital marketing efforts.
Solution
We implemented a comprehensive digital marketing strategy that integrated both Meta Ads and Google Ads, focusing on several key initiatives:
Optimized Advertising Campaigns: We launched a coordinated Meta and Google Ads campaign aimed at highly targeted geographical areas within Bali, ensuring that ads reached the right audience effectively.
High-Converting Landing Page: A tailored landing page was created to improve user experience and conversion rates, designed specifically to captivate visitors and encourage purchases.
SEO Strategy Execution: In addition to paid ads, we targeted specific key phrases to enhance organic search visibility. This included executing a backlink campaign and creating compelling, relevant content to drive traffic.
This dual focus on both paid advertising and SEO not only revitalized FORM Bali's customer acquisition strategy but also established a robust online presence to attract a broader audience.
Solution
We implemented a comprehensive digital marketing strategy that integrated both Meta Ads and Google Ads, focusing on several key initiatives:
Optimized Advertising Campaigns: We launched a coordinated Meta and Google Ads campaign aimed at highly targeted geographical areas within Bali, ensuring that ads reached the right audience effectively.
High-Converting Landing Page: A tailored landing page was created to improve user experience and conversion rates, designed specifically to captivate visitors and encourage purchases.
SEO Strategy Execution: In addition to paid ads, we targeted specific key phrases to enhance organic search visibility. This included executing a backlink campaign and creating compelling, relevant content to drive traffic.
This dual focus on both paid advertising and SEO not only revitalized FORM Bali's customer acquisition strategy but also established a robust online presence to attract a broader audience.
RESULT
Overall lead generation and purchase rates increased significantly, positioning FORM Bali for sustainable growth in the competitive wellness market.
ROAS improved massively exceeded after just six months of campaign handling and SEO optimization
0
x
Organic traffic surged within three months, showcasing the effectiveness of the SEO strategy and content creation efforts
0
%
