Case Study
Her Form Bali
Establish a solid foundation with landing page
RESULTS:
ROAS improved dramatically after just six months of campaign management, reflecting a significant reversal in advertising performance
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Helped the brand gain rapid traction in a new, competitive market
About
HerForm is a convenient healthcare service based in Bali, specializing in at-home blood testing. With a focus on providing accessible and efficient medical testing, HerForm aims to enhance patient experience by eliminating the need for hospital visits, allowing patients to receive essential services in the comfort of their own homes. As a rising player in the healthcare sector, they strive to deliver high-quality care to their clients.
Problem
Despite their innovative approach and valuable services, HerForm struggled to generate new leads and secure purchases. Their attempts to run advertising campaigns across Meta and Google resulted in disappointing outcomes, with a Return on Ad Spend (ROAS) dropping to below 22%. This inefficiency hindered their growth and compromised their ability to reach potential customers effectively.
Solution
To overcome these challenges, we implemented a comprehensive full-funnel Meta Ads campaign specifically designed for HerForm:
Full Funnel Campaigns: We structured the campaign to address the entire customer journey, from raising awareness to driving conversions. This comprehensive approach ensured that potential leads were nurtured through targeted messaging at each stage.
High-Converting Landing Page: We developed a highly converting landing page, tailored to convey the benefits of choosing HerForm for at-home blood testing. Clear calls to action, informational content, and user-friendly design facilitated smoother conversions.
Hyper-Targeted Geographic Focus: The advertising efforts were fine-tuned to focus on specific regions within Bali, ensuring that ads reached the most relevant audience that would benefit from their services.
This strategic focus on targeted advertising and effective landing page optimization enabled HerForm to successfully increase their market presence and establish a solid foundation for continued success in the at-home healthcare industry.
Solution
To overcome these challenges, we implemented a comprehensive full-funnel Meta Ads campaign specifically designed for HerForm:
Full Funnel Campaigns: We structured the campaign to address the entire customer journey, from raising awareness to driving conversions. This comprehensive approach ensured that potential leads were nurtured through targeted messaging at each stage.
High-Converting Landing Page: We developed a highly converting landing page, tailored to convey the benefits of choosing HerForm for at-home blood testing. Clear calls to action, informational content, and user-friendly design facilitated smoother conversions.
Hyper-Targeted Geographic Focus: The advertising efforts were fine-tuned to focus on specific regions within Bali, ensuring that ads reached the most relevant audience that would benefit from their services.
This strategic focus on targeted advertising and effective landing page optimization enabled HerForm to successfully increase their market presence and establish a solid foundation for continued success in the at-home healthcare industry.
RESULT
ROAS improved dramatically after just six months of campaign management, reflecting a significant reversal in advertising performance
>
0
x
Helped the brand gain rapid traction in a new, competitive market
