Case Study
In House
Dual-Channel Performance Strategy Campaigns
RESULTS:
Increase in qualified leads from Google Search
Lift in Meta-driven inquiries from business decision-makers
Improved overall conversion synergy between awareness and intent channels
About
In House is a boutique interior design and build firm known for creating refined, functional spaces. Their visually stunning work had earned attention on social media—but they needed to turn brand awareness into business conversations with decision-makers ready to build, renovate, or collaborate.
Problem
While In House had a strong online presence, they struggled to convert social media visibility into qualified leads. Their team wanted to reach business owners and decision-makers actively searching for design partners—without relying solely on word of mouth or passive referrals.
Solution
Arbi Click rolled out a dual-channel performance strategy:
1. Google Search Campaigns targeting high-intent keywords like interior design firm, renovation studio, and design + build partner
2. Meta Ads Campaigns showcasing In House’s portfolio and value proposition, retargeted to website visitors and social engagers
3. A/B testing and cross-channel optimization to ensure the campaigns worked together to drive a stronger lead pipeline
Solution
Arbi Click rolled out a dual-channel performance strategy:
1. Google Search Campaigns targeting high-intent keywords like interior design firm, renovation studio, and design + build partner
2. Meta Ads Campaigns showcasing In House’s portfolio and value proposition, retargeted to website visitors and social engagers
3. A/B testing and cross-channel optimization to ensure the campaigns worked together to drive a stronger lead pipeline
RESULT
Increase in qualified leads from Google Search
Lift in Meta-driven inquiries from business decision-makers
Improved overall conversion synergy between awareness and intent channels
