A professionally managed digital presence has proven to keep their calendar full — and for a career coach, nothing beats the satisfaction of being fully booked, nurturing clients toward their career goals.

With that in mind, we adopted a full-stack approach to transform their online presence from the ground up. The key objectives were clear:

1. Be visible where prospects search.
2. Provide value to attract the right leads.
3. Deliver a smooth and seamless experience throughout the customer journey.

We began by building a strong SEO foundation — covering on-page, off-page, and technical aspects. Through close collaboration, we aligned on a clear brand message and marketing angle to guide our content and conversion strategy.

Next came value creation: we rolled out SEO-optimized blog posts, hosted free webinars (each with its own streamlined funnel), and consistently shared educational and promotional content on social media.

Fast forward a year later, the transformation speaks for itself. Their digital presence is now fully professional — from website to social channels. Where once their site had little traffic during the lockdown, it now benefits from growing organic search and social media referrals. The email list grew by over 300%, and most importantly, their calendar is full with coaching sessions, even through challenging times.