Case Study
JASARUMA
Success story of market entry strategy execution
RESULTS:
Instagram followers achieved in 1.5 years, establishing a strong social presence in the Indonesian market.
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About
JASARUMA, formerly known as Q-CHANG, is one of Thailand’s largest home service platforms. The company leverages technology to connect consumers with local service providers for various home maintenance and improvement needs. With a successful track record in Thailand, Jasaruma aims to expand its footprint into the Indonesian market, catering to a new demographic and service landscape.
Problem
As JASARUMA sought to establish its presence in Indonesia, rebranding from Q-CHANG was essential. However, they faced the challenges of entering a new market, requiring a comprehensive understanding of local dynamics, consumer behavior, and competitive landscape. Additionally, they needed a solid social media strategy to kickstart their brand journey on Instagram and connect with the Indonesian audience effectively.
Solution
To facilitate JASARUMA's market entry into Indonesia, we developed a two-pronged approach:
Market Entry Report: We created an extensive market entry report exceeding 100 pages, which outlined specific strategies essential for succeeding in the Indonesian market. This report included:
1. Behavioral Analysis: Insights into consumer behavior and preferences in Indonesia, helping JASARUMA tailor their services to meet local demands.
Competitive Analysis: An overview of key competitors in the home services sector, identifying opportunities and gaps in the market.
2. Social Media Management: Following the insights gathered from the report, we launched structured Instagram campaigns to build brand awareness and engage with potential customers. The strategy included targeted advertising, content creation, and community management for interaction and loyalty.
Continued growth and positive momentum in JASARUMA's business operations in Jakarta, demonstrating success in the execution of their market entry strategy.
Solution
To facilitate JASARUMA's market entry into Indonesia, we developed a two-pronged approach:
Market Entry Report: We created an extensive market entry report exceeding 100 pages, which outlined specific strategies essential for succeeding in the Indonesian market. This report included:
1. Behavioral Analysis: Insights into consumer behavior and preferences in Indonesia, helping JASARUMA tailor their services to meet local demands.
Competitive Analysis: An overview of key competitors in the home services sector, identifying opportunities and gaps in the market.
2. Social Media Management: Following the insights gathered from the report, we launched structured Instagram campaigns to build brand awareness and engage with potential customers. The strategy included targeted advertising, content creation, and community management for interaction and loyalty.
Continued growth and positive momentum in JASARUMA's business operations in Jakarta, demonstrating success in the execution of their market entry strategy.
RESULT
Instagram followers achieved in 1.5 years, establishing a strong social presence in the Indonesian market.
0
+
