Case Study
Kamei Royale
A full-funnel digital strategy in digital campaign and competitor research.
RESULTS:
Increase in impressions within just two months
Drop in CPC through continuous ad optimization
Bookings consistently generated per month directly from ads
About
Kamei Royale is a premium Japanese restaurant known for its elegant ambiance, Omakase-style dining, and high-quality sushi. Despite its exquisite offerings, its hidden location and limited digital presence made it difficult to attract the volume of guests it deserved.
Problem
Kamei faced two major challenges:
1. Low online visibility, resulting in missed opportunities for reservations
2. A need to stand out in a crowded local dining scene, while targeting high-intent diners who valued experience, not just price
3. With limited walk-in traffic due to its discreet location, digital channels became crucial for growth.
Solution
Arbi Click developed a full-funnel digital strategy, including:
1. Competitor research to identify gaps and positioning opportunities
2. A creative ad strategy that spotlighted Kamei’s signature dishes, chef-driven experience, and elegant ambiance
3. Targeted Meta and Google Ads campaigns focused on high-intent audiences searching for premium Japanese dining and date-night spots in the area
Solution
Arbi Click developed a full-funnel digital strategy, including:
1. Competitor research to identify gaps and positioning opportunities
2. A creative ad strategy that spotlighted Kamei’s signature dishes, chef-driven experience, and elegant ambiance
3. Targeted Meta and Google Ads campaigns focused on high-intent audiences searching for premium Japanese dining and date-night spots in the area
