Case Study
Keppel Data Centres
Enhancing lead generation in the Indonesian market
RESULTS:
Cost Per Lead (CPL) significantly reduced from $450 to $140 within just four months, highlighting the improved efficiency of the advertising strategy
Increase achieved in whitepaper downloads, indicating successful engagement and interest from potential clients
0
%
About
Keppel Data Centres (Keppel DC) is a leading provider dedicated to shaping a sustainable digital future. As part of the larger Keppel Group, Keppel DC owns and operates a global portfolio of wholesale and colocation data centres across the Asia Pacific and Europe. They are committed to delivering innovative and energy-efficient solutions to meet the growing data demands of modern businesses.
Problem
As part of their expansion efforts, Keppel Data Centre focused on establishing a new facility in Indonesia. To support this initiative, they aimed to generate leads specifically targeting B2B companies located in Jakarta, Bogor, and surrounding areas. However, they faced challenges in effectively reaching their target audience and optimizing their advertising spend.
Solution
To enhance lead generation in the Indonesian market, we implemented a comprehensive full-funnel Google Ads campaign, which included the following key strategies:
• Awareness Campaign:
We launched Display Ads to establish brand presence and awareness among potential clients. This phase focused on introducing Keppel DC's services to businesses in the targeted geographic regions.
• Conversion Campaigns:
We employed Performance Max (P-MAX) and Search Ads to nurture leads through the funnel, optimizing for conversions. These campaigns were designed to capture the interest of prospects actively searching for data centre services.
This strategic approach to lead generation not only enhanced Keppel Data Centre's market presence in Indonesia but also positioned the company for sustainable growth and success in meeting the data needs of businesses across the region.
Solution
To enhance lead generation in the Indonesian market, we implemented a comprehensive full-funnel Google Ads campaign, which included the following key strategies:
• Awareness Campaign:
We launched Display Ads to establish brand presence and awareness among potential clients. This phase focused on introducing Keppel DC's services to businesses in the targeted geographic regions.
• Conversion Campaigns:
We employed Performance Max (P-MAX) and Search Ads to nurture leads through the funnel, optimizing for conversions. These campaigns were designed to capture the interest of prospects actively searching for data centre services.
This strategic approach to lead generation not only enhanced Keppel Data Centre's market presence in Indonesia but also positioned the company for sustainable growth and success in meeting the data needs of businesses across the region.
RESULT
Cost Per Lead (CPL) significantly reduced from $450 to $140 within just four months, highlighting the improved efficiency of the advertising strategy
Increase achieved in whitepaper downloads, indicating successful engagement and interest from potential clients
0
%
