Kick Marketing Case Study

White-Label Paid Media Support for a French Digital Agency

•Specialists in Every Industry—Without Hiring for Every Role•

About

Kick Marketing is a France-based digital marketing agency that supports a wide variety of clients across sectors like insurance, e-commerce, and B2C brands. With a reputation for delivering creative performance marketing strategies, the agency is constantly evolving to serve a diverse client base with very different needs.

Problem

As Kick Marketing’s portfolio expanded, so did the need for specialized paid media execution across multiple verticals. Hiring in-house or sourcing niche freelancers for every new industry proved inefficient, both in terms of cost and turnaround time. They needed a flexible, multi-industry solution that could keep pace with their growth.

Solution

Arbi Click embedded versatile media buyers, each with expertise in at least two industry verticals, to help Kick Marketing meet demand without the hassle of constant recruitment. We acted as an on-demand extension of their team, offering:

Cross-industry knowledge
High-quality paid media execution
Reliable turnaround
Seamless integration with Kick’s internal workflows

This model gave them the flexibility they needed to deliver strong outcomes across industries—without ballooning their operational costs.

Solution

Cross-industry knowledge
High-quality paid media execution
Reliable turnaround
Seamless integration with Kick’s internal workflows

This model gave them the flexibility they needed to deliver strong outcomes across industries—without ballooning their operational costs.

RESULT

Significant time saved on hiring, filtering, and onboarding

Allowed internal team to shift focus toward client acquisition and retention

Improved client satisfaction due to faster execution and industry-specific expertise