Case Study
Luminous Skin Clinic
Balanced performance strategy that achieved both short-term results and long-term consistency.
RESULTS:
Hydrafacial averaged bookings per week, fully within budget
Maintained stable campaign performance without resetting Meta’s learning phase
Ensured ongoing brand visibility while boosting short-term sales
About
Luminous Skin Clinic is a trusted aesthetic clinic in Australia offering a wide range of skin treatments, including their popular Hydrafacial service. Known for quality care and cutting-edge technology, the clinic frequently runs limited-time promos to attract new and returning clients.
Problem
The clinic wanted to promote a “Buy One, Get One Free” Hydrafacial campaign, but faced two key constraints:
1. A modest ad budget
2. The need to retain Meta’s existing ad optimisation data to avoid resetting the learning phase and damaging performance
3. They needed a solution that could generate immediate bookings without sacrificing long-term performance.
Solution
Arbi Click created a balanced performance strategy that achieved both short-term results and long-term consistency:
1. Preserved top-performing awareness ads to maintain algorithmic learnings
2. Launched a parallel promo campaign targeting nearby audiences across Meta and Google Ads
3. Developed refined creatives and high-converting copy tailored to the Hydrafacial promo
4. Drove traffic directly to the Hydrafacial landing page for frictionless bookings
Solution
Arbi Click created a balanced performance strategy that achieved both short-term results and long-term consistency:
1. Preserved top-performing awareness ads to maintain algorithmic learnings
2. Launched a parallel promo campaign targeting nearby audiences across Meta and Google Ads
3. Developed refined creatives and high-converting copy tailored to the Hydrafacial promo
4. Drove traffic directly to the Hydrafacial landing page for frictionless bookings
RESULT
Hydrafacial averaged bookings per week, fully within budget
Maintained stable campaign performance without resetting Meta’s learning phase
Ensured ongoing brand visibility while boosting short-term sales
