Case Study

MCI Group
Asia Pacific

Behind-the-Scenes Brilliance
That Delivers Front-End Results

RESULTS:

Drove an increase in website traffic leading up to the event

0 %

Achieved an all-time high in participant sign-ups for their flagship pharmaceutical event in 2024

Contributed to a uplift in ticket purchases compared to previous years

0 %

About

MCI Group Asia is a global engagement and marketing agency that operates across multiple industries, including pharmaceuticals, higher education, and corporate events. With a strong presence in Singapore, the company is known for orchestrating high-impact events that drive engagement, knowledge sharing, and industry growth.

Problem

As MCI’s operations scaled, their internal team needed a dependable partner to handle both SEO and digital advertising—without losing control over the client relationship. The challenge was to find a team that could deliver high-quality work independently, while maintaining strong backend communication and seamless integration with their client-facing workflows.

Solution

Arbi Click stepped in as a white-label execution partner, providing a lean team that managed:

1. Strategy development
2. Campaign execution across Google Ads and LinkedIn Ads
3. Ongoing optimization
4. SEO planning & delivery
5. Reporting and insights

We operated entirely behind the scenes, empowering MCI’s internal team to stay client-facing while we handled all the heavy lifting with clear systems and minimal friction.

RESULT