MCI Group Asia Pasific Case Study

MCI Group
Asia Pasific
Case Study

White-Label Digital Advertising & SEO for Large-Scale Events

•Behind-the-Scenes Brilliance
That Delivers Front-End Results•

White-Label Digital Advertising & SEO for Large-Scale Events

•Behind-the-Scenes Brilliance That Delivers Front-End Results•

About

MCI Group Asia is a global engagement and marketing agency that operates across multiple industries, including pharmaceuticals, higher education, and corporate events. With a strong presence in Singapore, the company is known for orchestrating high-impact events that drive engagement, knowledge sharing, and industry growth.

Problem

As MCI’s operations scaled, their internal team needed a dependable partner to handle both digital advertising and SEO—without losing control over the client relationship. The challenge was to find a team that could deliver high-quality work independently, while maintaining strong backend communication and seamless integration with their client-facing workflows.

Solution

Arbi Click stepped in as a white-label execution partner, providing a lean team that managed:  

  1. Strategy development
  2. Campaign execution across Google Ads and LinkedIn Ads
  3. Ongoing optimization
  4. SEO planning & delivery
  5. Reporting and insights

We operated entirely behind the scenes, empowering MCI’s internal team to stay client-facing while we handled all the heavy lifting with clear systems and minimal friction.

Solution

Arbi Click stepped in as a white-label execution partner, providing a lean team that managed:  

  1. Strategy development
  2. Campaign execution across Google Ads and LinkedIn Ads
  3. Ongoing optimization
  4. SEO planning & delivery
  5. Reporting and insights

We operated entirely behind the scenes, empowering MCI’s internal team to stay client-facing while we handled all the heavy lifting with clear systems and minimal friction.

RESULT

Drove an increase in website traffic leading up to the event
0 %

Achieved an all-time high in participant sign-ups for their flagship pharmaceutical event in 2024

Contributed to a uplift in ticket purchases compared to previous years
0 %