Case Study

Outside Voice

Secret Recipe to Acquisition

RESULTS:

Increase in sign-ups from a single, high-performing Google Ads campaign

0 %

Drop-off rate from sign-up to first key action reduced from 73% to under 30% in just two months

- 0 %

Increase in free users converting to paid customers through a combination of retargeting and CX support

0 %

CTR

0 %

Search Impression Share

0 %

Conversion Rate

0 %

About

Outside Voice is a B2C Software-as-a-Service (SaaS) startup backed by investors and focused on rapid growth. As a newcomer in the space, the company needed to demonstrate strong traction in user acquisition and retention to secure further support and scale effectively.

Problem

Despite having a promising product, Outside Voice struggled to acquire new users consistently and faced significant customer churn shortly after sign-up. Their investor demanded a sharp uptick in growth—specifically, a 2x increase in new user acquisition within just three months. Internally, the team was running out of fresh ideas to improve their funnel and user retention.

Solution

We took a full-stack growth hacking approach. Starting with a deep dive into their user behavior via Google Analytics and Amplitude, we identified friction points in the onboarding journey. Drop-offs from sign-up to key in-app actions were as high as 73%.

Simultaneously, we conducted extensive brainstorming and testing cycles. Using Google Ads, SEMRush, and Keyword Planner, we uncovered a unique keyword angle that the team had never explored before.

On the product side, we proposed and implemented a UX improvement that significantly streamlined the user experience—removing barriers and reducing onboarding friction.

Finally, we rolled out retargeting campaigns to bring users back and supported the client’s in-house customer success team to improve free-to-paid conversion rates.