Case Study
Primavera Cleaning Service
Enhance Google Ads performance with campaigns
RESULTS:
Decrease in cost per conversion, significantly improving advertising efficiency
0
%
Increase in conversions, demonstrating a successful engagement of potential clients
0
%
Conversion rate improved after five months of launching and optimizing the ads, reflecting the effectiveness of the new advertising strategy
0
%
About
Primavera Cleaning Service is a family-owned business founded in 2002 by Vera, a dedicated single mother determined to create a better life for her family. Named “Primavera,” which translates to “Spring Cleaning,” the company embodies a legacy of hard work and commitment to excellence in house cleaning services. Based in Madison, Wisconsin, Primavera Cleaning has earned a reputation as the top-rated house cleaning service in Dane County, prioritizing cleanliness and customer satisfaction in every job they undertake.
Problem
Despite their strong reputation and dedication to quality service, Primavera Cleaning faced challenges with their Google Ads campaigns. They were spending approximately USD 7,500 per month but struggling to convert leads effectively, resulting in an average conversion rate of only 0.75%. This inefficiency hindered their ability to maximize their advertising budget and grow their business.
Solution
To enhance Primavera Cleaning's Google Ads performance, we undertook a comprehensive restructuring and optimization of their campaigns. Key elements of our solution included:
Campaign Optimization: We restructured existing Google Ads campaigns to improve targeting. This involved refining keyword targeting, ad copy, and bidding strategies to attract higher-quality leads.
Diverse Ad Formats: We integrated a variety of ad format, including Search Ads & Google Performance Max campaigns, to reach potential customer across multiple touchpoints and maximize engagement.
Landing Page Enhancements: We provided strategic advice on optimizing landing pages to ensure consistency with ad messaging and improve conversion potential, making it easier for visitors to take action.
This concerted effort to optimize their Google Ads campaigns not only enhanced Primavera's conversion performance but also enabled the company to leverage their advertising budget more effectively, positioning them for continued growth & success in the competitive house cleaning market.
RESULT
Decrease in cost per conversion, significantly improving advertising efficiency
0
%
Increase in conversions, demonstrating a successful engagement of potential clients
0
%
Conversion rate improved after five months of launching & optimizing the ads, reflecting the effectiveness of the new advertising strategy
0
%