Case Study

TACO HPL

From SEO Plateau to Performance Breakthrough Comprehensive SEO Strategy for Indonesia’s Leading Surface Solution Brand

RESULTS:

Total clicks across tracked keywords

0 K

Impressions across tracked keywords

0 M

Monthly visits by organic traffic reached, up by +468

0 K

New organic keywords ranked, 18+ position jumps on core keywords

0 +

New referring domains, Domain Rating (DR) improved from 39 to 42

0 K

CTR held strong, and average position improved to 8.2

About

TACO is a top-tier interior surface solutions brand in Indonesia, offering high-quality HPL (High-Pressure Laminates), PVC edge bands, wall panels, and more. With strong offline distribution and brand recognition, TACO aimed to match that presence with improved organic digital performance.

Problem

TACO’s SEO performance had stagnated for several years. Despite brand awareness, the company faced:

• Flat organic traffic growth
• Difficulty ranking for competitive product-related keywords
• Lack of synergy across technical, on-page, and backlink strategies
• Missed opportunities to convert search visibility into high-value traffic

Solution

Arbi Click rolled out an integrated SEO campaign targeting both foundational fixes and strategic growth, including:

• Technical SEO improvements for crawlability and indexing
• On-page SEO for top product and category pages
• Content creation focusing on user intent and keyword relevance
• High-quality backlink acquisition to lift domain authority and improve ranking velocity

Our focus was not just on isolated wins, but creating synergy across all SEO pillars for sustainable growth.

RESULT

Total clicks across tracked keywords

0 K

Impressions across tracked keywords

0 M

Monthly visits by organic traffic reached, up by +468

0 K

New organic keywords ranked, 18+ position jumps on core keywords

0 +

New referring domains, Domain Rating (DR) improved from 39 to 42

0 K