UNIQLO Case Study
Improving 32% AOV for Online Platform
•Service: Digital Advertising•
Overview
Casa Charta is an ecommerce SME that focuses on hand-made, personalized luxury gifts.
As a family-owned business, Casa Charta has sold over 10.000 custom hampers since 2021 through their social media account. Despite being a highly segmented target and niche market in the Jakarta area, Arbi Click works quickly to gather the necessary customer insight, provide a targeted digital marketing strategy, and deliver a consistent result.
Background
Started from a modest idea to start a business in 2021, Casa Charta launch its business from the scratch; with a big dream and a very specific target market.
They are starting their first customer base from their families and friends to reach same-minded customers who are in need of their products. However, aside from the owner’s personal networks, there is not much demand and the sales stagnated over time.
Objectives
To reach a wider customer base with similar profiles and needs in specific local areas.
RESULT
How we did it
Arbi Click’s approach is started by researching Indonesia local B2B market knowledge to align Barcodes Indonesia’s features with the actual demand. We are considering their budget constraint and aim to maximize Barcodes Indonesia’s ROI as our primary marketing objectives.
Based on the research, we implemented a digital marketing strategy with a hyper-targeted Google Ads campaign, involving both search and display ads to ensure every cent counts toward the ads and able to reach the most potential audiences effectively.
Our approach resulted in positive results; as Barcodes Indonesia dominated search impression share within the last 2 months of the campaign and consistently improved conversion rate from 0.43% into 2% within 5 months.
Their Word
Arbi Click team is an absolute joy to work with. Efficient, accommodating and exceptionally comprehensive. We will definitely work together again.
Jacob Wolff
Barcode Indonesia CEO