Thriving the Digital Marketing Landscape: Trends and Tactics for 2023
Are you looking for digital marketing tactics that are the right fit for your business?
You might already have existing digital marketing tactics, but perhaps you’re still struggling to find the right one. This actually can pose a significant risk to your business continuity.
In the ever-evolving landscape of digital marketing trends, it’s paramount to identify the most suitable strategies for your business. The question is, how do you choose the right digital marketing tactics to enhance your businesses?
The answers to this question can vary widely. It depends on several factors, including the type of customers you serve (B2B, B2C, or B2B2C), the scale of your business, your marketing plan, and many more.
With this in mind, staying up-to-date with the latest digital marketing trends and finding the right ones to align with your brand becomes paramount. Therefore, let’s explore 8 digital marketing trends and tactics that might help you enhance your marketing strategies for 2023 and beyond.
#1. Influencer Marketing: The power of trust and influence
Finding the ideal influencer to promote your brand may seem a bit challenging, but this tactic has proven to be one of the most effective ways to enhance your business.
However, choosing the right influencers is a bit tricky. Here’s a quick tip: consider choosing influencers based on their niche rather than randomly selecting them based solely on their number of followers. Don’t forget to take a look at their 3 most recent content performance to ensure they engage effectively with their audiences.
If you’re new to this strategy, consider seeking assistance from a digital marketing agency, also known as an influencer marketing agency, to help you find the perfect one. You can also consider to collaborate with micro-influencers (those with 10K – 50K followers).
Remember, bigger isn’t always better.
Working with micro-influencers is often more cost-effective and authentic. In addition, their loyal audiences are more likely to yield positive results for your campaigns. Partnering with influencers to endorse your brand, products, or services can significantly influence customers’ decisions to purchase from your brand.
Furthermore, data from the Influencer Marketing Benchmark Report shows that over 82% of brand marketers intend to allocate a portion of their budget to influencer marketing, with 83% of marketers acknowledging its effectiveness as a marketing strategy in 2023.
#2. Chatbots: Enhancing customer experience and marketing potential
Chatbots aren’t a new strategy, but their significance is set to grow in 2023 and beyond.
Chatbot usage has become ubiquitous, and according to a Tidio survey, 69% of consumers would rather talk to a chatbot than wait for a human customer service representative. Additionally, 53% of their respondents found that waiting too long for replies is the most frustrating part of interacting with businesses.
Chatbots serve as compelling evidence that modern customers demand swift responses, compelling businesses to continuously evolve.
Implementing a chatbot can significantly enhance your operational efficiency. Chatbots are a great way to save time and speed up customer service responses. It can also help you collect more data and insights about potential customers, which can be used to qualify leads more effectively.
It’s important to make chatbot responses as human-like as possible, even if the customers are satisfied with them. This can improve convenience for customers when interacting with bots.
Have you integrated chatbots into your operations yet?
#3. Social media advertising: A shifting landscape
With 4,9 billion social media users globally, it’s forecasted to reach 5.85 billion by 2027, Social media advertising will continue to grow as it can tap the right audiences more effectively in the realm of the digital world.
As a result, your businesses need to start allocating their budget for ad campaigns. You can also move more ad budgets out of display ads into social media ads. Furthermore, explore the social media budget across various social media platforms including Facebook, Twitter, YouTube, TikTok, Pinterest, and LinkedIn, depending on your marketing channel.
However, managing multiple campaigns across various platforms can prove to be a formidable task, as it requires maintaining campaign performance while striving for a positive return on investment (ROI). Therefore, you need to consider external resources to help your business perform more effectively. Collaborating with a digital marketing agency as a partner to improve your ads performance can be the best solution to ensure the success of your ads campaign.
#4. SEO: Quality content for user intent
As one of the organic digital marketing tactics, SEO still plays an important role in today’s day and age. However, it’s a bit different from 5 to 10 years ago wherein keywords could get you ranked.
As search engine now are run through machine learning, they now are looking for content that answers the exact users’ question and meet their need better than other sites. Google, particularly, has developed strategies that more focus on user intent and engagement, also known as micro-moments.
Managing your SEO performance is a daunting task that requires an expert to ensure your website will appear on the 1st page. If you are stuck on getting ranked on the search engine, try to explore a dependable digital marketing agency as a partner to improve your SEO performance.
#5. Generative AI: Transforming Marketing Strategies
ChatGPT and Google Bard are only a few of many other generative artificial intelligence (AI) that becoming digital marketing trends today.
From conceptualization to draft creation and ultimately producing content ready for publication, generative AI has the potential to significantly expedite your marketing workflow.
Chat GPT, for instance, is a new marketing channel, capitalizing on the AI’s capabilities to engage customers and improve marketing efforts. Some potential from the use of Chat GPT includes customer support, content creation, social media engagement, lead generation, market research, A/B test, competitor analysis, language and localization, and many more.
So, are you ready to leverage the power of generative AI?
#6. Voice Search Optimization: Catering to voice-activated devices
Have you tried using a voice search for yourself?
Nowadays, an increasing number of businesses are utilizing voice search and optimizing it for better results.
Voice search has been an integral part of digital marketing trends since the emergence of COVID-19. According to a Gartner survey, 32% of consumers are interested in hands-free technology that would limit touching or contamination.
With these trends continually growing to evolve in 2023 and beyond, you need to learn more about ways to optimize the voice search. There are a few things you need to count on when optimizing voice search optimization, including but not limited to better understanding your customers and their devices to better understand their behavior.
Furthermore, voice search has a similarity with SEO optimization in digital marketing tactics. You need to target a conversational long-tail keyword to address the customers’ queries better. You can also try to create compelling persona-based content by creating detailed answers to common questions and answering simple questions clearly and concisely.
Have you tried using a voice search for yourself?
#7. Social Commerce: Direct sales via social media
Do you find your potential customers scrolling through social media to buy the things you desire?
Enabling customers to make purchase directly within the social media apps – this is how social commerce work. Leveraging the use of social media commerce has successfully streamlined the process for both users and digital marketers.
This emerging digital marketing tactics capitalizes on the expanding user base and features of various social media platforms, allowing users to set up shops, list items, and accept payment through social media. To optimize the potential of social commerce, it is imperative to thoughtfully choose a platform that is in line with your brand’s target demographic.
#8. Livestreaming: Real-time audience engagement
Livestreaming is more than just selling your products through TikTok.
Livestreaming entails the simultaneous recording and real-time transmission of media, often on social media platforms. This style of content allows audiences to interact directly with their preferred content creators in a distinctive manner.
Livestreaming is not only effective for B2C settings but at some point, this also works effectively in the B2B setting. In a professional setting, a majority of marketing managers and directors anticipate that 40% of their events will be conducted entirely virtually in 2022, indicating that people are accustomed to this format.
Are you interested in utilizing this strategy to benefit your business?
Start today and thrive
Are you ready to bring your business to the next level?
If you are unsure of which tactics to choose, this article can help you decide. To succeed in business, it’s crucial to turn trends into practical and effective strategies.
If you are unsure where to start, collaborate with a digital marketing agency and let them focus on digital marketing while you handle other business aspects.