Our Case Study
Increase Traffic by 127% in 5 Months
Service: SEO
Carefully planned on-page, off-page, and technical SEO to improve website reputation.
26X ROAS for a Hampers Business
Service: Digital Advertising
Deep understanding towards target market leading to exponential revenue growth.
Increasing 60% CTR with a Barcode Provider
Service: Digital Advertising
A strong local knowledge results in a massive difference to their ROI
A Coaching Personality
Service: Website Development
A professionally managed digital presence has been proven to keep their schedule busy
For a career coach, nothing beats the feeling of being occupied to nurture their clients. With this in mind, landing page optimisation and funnel building are key aspects to penetrate prospective leads. The client would like to improve their online presence with hopes to generate more leads for them to nurture. We agreed to solve this in a full-stack approach.
Starting from almost zero, there were 3 primary aspects to focus on; be present for their prospects, providing value to attract, and ensuring smooth experience throughout their customer journey.
The journey started by making sure their website is SEO-optimised; from on-page, off-page, to technical SEO. We also had a consistent communication to plan on achieving the goal, and with what angle. Once the key objective has been communicated, we then proceeded by providing value to our prospects; from SEO-optimised blog post, free webinars (with streamlined funnel for each webinar), and social media posting to promote and educate.
Now, the client has a professionally managed online presence; from their website to social media. Their website barely attract visitors during lock down, but that changed a year later thanks to organic reach and social media referral. Email list grew by over 300% over the past year. Most importantly, they are getting a whole lot more busier with coaching sessions, despite the pandemic.
Secret Recipe to Acquisition
Service: Full-stack Digital Marketing
A B2C Software-as-a-Service experienced 200% more sign-ups
In a new B2C SaaS company, it’s extremely critical to consistently seek ways for to hack growth, for the sake of its progress and development.
They were struggling with acquisition and customer retention. With the pressure from their investor, they needed consistent ideas to test, hoping to hack the growth of the company. Investors expected them to double their new users acquisition in just 3 months. The company also experienced a notable churn from customers after signing-up.
Growth hacking can come from many business elements; in our case, looking at their Google Analytics and Amplitude did not only provided me with insights, but also a relatively simple idea that yield significant results. With GoogleAds, SEMRush and Keyword Planner, we also managed to find a keyword angle the team has never thought of. Of course, these ideas came after multiple brainstorming sessions as well as experimentations.
Their drop-offs from signing-up to performing key actions were significantly reduced from 73%, to less than 30% in just 2 months by adding a feature that streamlined customers’ whole experience.
Moreover, the Google Ads keyword mentioned resulted in a massive jump (over 200%) in new user signing up for an account. The single ad-group achieved an average of 25% in CTR, 60% Search Impression Share, and whopping 26% conversion rate.
With the company’s magnificent customer success team, and the retargeting campaign we’ve set up, the number of free account that has converted to paying customer increases by 18%.
Reflecting With an SEO Audit
Service: Digital Consultancy
A second opinion never hurts, perhaps it’s what you actually need
One of the most limited resources for a start-up have is time. While start-ups can get extremely busy figuring out the next step, they often neglect taking a step back to evaluate. This is where an audit is extremely crucial.
A B2B SaaS Startup was looking to switch their business model, and they would like to have a thorough analysis of their SEO campaign performance. With our auditing service, we conducted an in-depth evaluation of their SEO, utilizing different paid tools (e.g Ahrefs and SEMRush), taking into account different angles; from on-page, off-page, technical, and more.
Based on the results, our auditing package offers actionable recommendations that can be done by the team. With insights and suggestions we have shared, they have managed to fix a couple of small errors that have hindered performance (e.g unedited meta descriptions), to a couple major ones.
Since all recommendations have been implemented:
- They’ve seen a traffic boost by 35.13% in 1 month
- They’ve also seen over 80% increase in customer sign ups.
- They’ve experienced a considerable amount of increase in home page authority, as well as domain authority.